The team at helium creative takes pride in having the ability to offer a multitude of services that cover all bases, making them the one stop shop for any marketing, branding, mobile or web services. With arms in Miami, Fort Lauderdale, New York and Philadelphia, helium creative has the resources to ensure your success.
helium creative is renowned for its strategic thinking, creativity and expert media relations along with superior client service and an innovative approach to practicing public relations and integrated marketing. helium’s goal is to generate precise media messaging and key events and partnerships that help develop and build brands and corporate identities for its clients.
CREATIVE & BRANDING
Creativity isn’t just about color schemes and graphics at helium creative. It’s a way of thinking about every client, every goal and every type of communication helium designs for a brand. It’s about understanding that no fundamental element can be overlooked when articulating an idea. Advertising, marketing, interactive technology, media and public relations are the tools helium creative uses to express creativity and ensure that their message reaches the targeted audience.
Branding gives soul to your product, added value is created through emotional or intangible associations. The key to successful branding is creating emotional value through unique emotional connections. Everything starts with branding.
[view our portfolio]
In today's global marketplace, no marketing action plan is complete without the integrated use of web-based technology. helium creative guides clients beyond their normal sphere of influence and into new and emerging markets with the most innovative web and e-commerce initiatives. Whether your business is service or product oriented, our team has the expertise, knowledge and creative edge to provide the best tool for your success. Our creative and web teams work in conjunction to ensure the most effective, user friendly website is produced within the brand standards. Whether a java enhanced html, e-commerce, landing or micro websites to increase your web presence our team has the experience and expertise to meet and exceed your goals.
[view our portfolio]
helium's mobile device developers convert your mobile needs through our creative and cutting edge development. In such a demanding and competitive market, one must take every avenue possible to effectively promote and advertise the importance of their business. Accessibility is key to putting your company ahead of competitors. Our technologically and creatively advanced system for iPhone and iPad app development places emphasis on detail, originality and overall quality when creating an app that best represents your company and successfully communicates your brand. Whether you are a freshly hatched business or an established multi billion dollar firm, interactive technology is one of the best resources to either get your feet off the ground or keep them planted firmly in place.
[read more] [view our portfolio]
Three Dimensional renderings have become a key component in product marketing, real estate and sales to name a few. In an age where technology has made instant gratification a necessity, our options have become virtually limitless. It is our job to provide you with every means possible to showcase your business in the most impressive and progressive methods to date. Our skilled team of 3D artists can turn any two-dimensional drawing into a 3D virtual experience with full 360 degree viewing capability including fly throughs. The viewer cannot only see a drawing or site plan, but can experience it first hand. We are all naturally visual beings, and with helium creative implanting your 3D rendering you are placing your company ahead of competitors. Our design and programming team create photorealistic 3D renderings that have impressed architects, property developers and advertising agencies – only enforcing our goal to provide a higher creative standard. You need not look further for the most advanced architectural 3D renderings available. helium creative is always pressing forward with new innovation and levels of realism.
[view our portfolio]
The majority of web searches are product or service related not brand specific. It is crucial to have your site optimized for target relevant keywords. Natural listings receive a higher perceived value to the search viewer over paid links. helium's search engine optimization [SEO] team will analyze your current web presence and search engine position, and create a strategy based on the objectives to ensure success and increase your natural optimization rankings in all search engines. It is important to work with an agency that understands that natural optimization is not an instant gratification and takes time to move up the ranking.
When it comes to media, helium creative strives to present clients with a competitive advantage through strategic media planning and buying. Media campaigns that heighten brand awareness, drive product sales and improve customer retention are developed following thorough research and analysis. New media platforms are identified and even invented to reach today’s bombarded, sophisticated audiences. helium creative is the media trendsetter for its clients.
Marketing is the process by which one or more competitive advantages a firm has in the markets it serves [or intends to serve] are identified and the translation of that information into appropriate communication and go-to-market activities. A client’s goals become the goals of helium creative. The team exhausts every possible resource and explores all options when developing a cohesive marketing plan to effectively meet established goals and objectives. The team’s thought processes are refreshingly new and inventive which breathe life into the campaign and further distinguish the client from its competitors.
helium creative has the capacity and experience to handle a multitude of public relations and communication assignments. A comprehensive scope of services and very skilled staff, offer clients all the necessary tools needed to accomplish their goals. The focus of public relations at helium creative is providing proactive, results-oriented solutions and making connections that reach the client’s target market and audience. Services include multi-faceted media messaging, event planning, and community, government and consumer relations.
Through dedicated utilization of various social networks [or social media outlets] brands can connect with users in real time. It is this engagement that adds an extra level of reach to any campaign. Implementing a social media marketing campaign alongside traditional efforts can result in increased web traffic, increased sales, customer retention and general good press for a company or brand. When a user is able to personify a brand through their social media presence they become much more loyal, and dedicated.
The fine arts have always been our number one source of inspiration, video being no exception. helium creative's approach to video is inspired by our appreciation for the art of filmmaking. Beautiful cinematography and properly paced editing are key to making a video that is moving and effective in promoting your brand. Just as our print work is influenced by our love of painting and illustration, our video work draws heavily from the films we love.
[view our portfolio]
We have learned that basic copy can make or break an entire project simply by being unappealing or bland. helium saw a need for the addition of creative and entertaining copywriting to become an integral component of our services, offering not only the very best of design, marketing and development – but also the verbiage that will engage and inform a reader to take action. Interesting, easy to read copy is a key player in the effectiveness of a project or brand development. The language in which you speak to your audience and deliver a message is crucial to the response that is given. helium offers knowledge based creative and technical writing that will elevate your website, campaign, or project toward success.
You can have the best website created and developed, all the right components in place, done whatever you can to effectively market – but if you do not have strong and clear photographs to represent your product or enhance the branding material, there is a severe disadvantage presented. We are visual beings by nature, so your market can be easily turned away by presenting sub par photography to illustrate your message or product. helium has a solid resource of photographers that are skilled in capturing innovative and appealing images specifically for marketing purposes. We will highlight and enhance your brand in the best possible light, showcasing to the public why you are a leader in your field.