When it comes to any marketing campaign, print will always remain a main component. Even in our ever-growing digital world full of instant gratification and momentary electronic delivery, nothing will match the impact of a multidimensional printed brochure, catalog or direct mail piece.
Branding through printed collateral materials gives soul to your product, added value is created through emotional or intangible associations. The key to successful branding is to create value through these unique emotional connections. Print offers life and depth to your materials, setting the brand apart from it's competitors.
Ad Campaigns – Direct Mail & E-Blast Campaign – Tradehow Displays – Video Production
EDSA initially approached helium looking to create a year-long campaign based around the five senses that would increase brand awareness and utilize original EDSA employee photography. helium proposed the additional goal of enhancing the company's social media presence by holding a photography contest that enticed the public to submit their own senses inspired photographs to the EDSA Facebook page. More recently helium creative designed their annual magazine. From layout design to original photography, we created a cover to cover magazine that not only highlighted EDSA as a cutting edge firm, but allowed our graphic design team to flex their creative muscles.
Levinson aligned with helium creative for the overall creation of their marketing materials, including their latest catalog. This years annual catalog kicks Levinson Jeweler's celebration of 30 years. This was an opportunity for the design team at helium creative to completely redesign the Levinson catalog featuring a very clean look and horizontal layout.
Brochure - Direct Mail Piece - Ads - Newsletters - On Site Marketing - E Blasts - Invitations - Sales Center Materials
Icon Brickell teamed up with helium creative to develop several key marketing pieces that included ad campaigns, e blasts and a new brochure that would showcase the completed property.
Brochure - Direct Mail Broker Brochure - Ads - Newsletters - On Site Marketing Initiatives
After teaming up with W South Beach, helium creative took over the development of several key marketing pieces to further the sales of this unique ocean front property. This included the complete development of an extensive broker piece direct mail piece which included a full brochure. W South Beach found great success in this uncommon approach of including a full brochure in a broker mailer.
Cotton Bay teamed up with helium creative to develop and manage the full marketing and branding of this luxury resort and residence located in Eleuthera, Bahamas. The creative vision had emphasis on the legacy of Cotton Bay dating back to the days of Juan Trippe, one of the founders of Pan Am, and the founder of the original Cotton Bay. He coined the phrase "to cotton" which meant to escape completely with friends and loved ones. This was portrayed through the branded image carried through all marketing initiatives.
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BooBooLoon® came to helium creative after struggling to establish their brand. A fairly new company offering an innovative product tickled our fancy enough to tackle this project. The inflatable BooBooLoon® recovery collar is the safe, comfortable alternative to the Elizabethan cone, the giant lampshade dogs or cats are sentenced to wear post surgery. This rebranding endeavor included print collateral, targeted eblasts, search engine optimization (seo), a new website and product packaging.
From 3 locations at the start of working with helium creative to now 10 and growing. Blue Martini is now a national chain with locations outside of Florida including Las Vegas and Phoenix. We have built, maintained and increased their brand as locations grew. Whether it be an invite, e blast, ad or billboard - the Blue brand is more present than ever and their success continues to grow as a result of solid branding and marketing.
Packaging - Identity
Anny's came to helium with the request to rebrand their identity from the ground up. helium wanted to emphasize the home-made authenticity of the Anny's products by using organic textures and graphics that compliment the kosher bread company.
A key component to the packaging and rebranding endeavor was color. We paired each flavor of bread with a corresponding color that exuded its unique characteristics. An array of carefully selected earth tones resulted; a palette that exemplifies the grass routes, environmental and health conscience bread company. These themes were carried throughout their marketing and branding collateral, packaging and in-store displays.
Direct Mail - Ads - Holiday Cards - Invitations - E Blasts
The Trump team aligned with helium creative for our creative vision and unique approach. We developed several marketing materials including direct mail, ad campaigns, e blasts, and sales center event invitations.
Ad Campaigns - Menu - Identity - Stationary Package - Website
The Manor Complex turned to helium creative after their first year in business. With an excellent venue and modest following, they lacked cohesion amongst the six sections that formed their overall space.
We approached this challenge by playing on the theme of a manor, spawning the tagline "Our home is your escape". We proceeded to unify the space by assigning each room with a word that best described what one could do during their stay at The Manor: dine, dance, play, mingle, drink and relax.
Bold imagery accented by vivid color and minimal typographic elements formed the new Manor brand.