VistaBlue Singer Island

Singer Island's New Luxury Residence

In July 2016 we were referred to the development team at VistaBlue Singer Island, a boutique luxury real estate project right on the water and already under construction, to tackle their branding needs. The task at hand was to take their existing marketing collateral and elevate them to match the caliber of their location minutes away from Palm Beach, Florida.




In evaluating the existing VistaBlue brand [website, sales gallery signage, renderings, stationery, brochure + logo] we decided a full overhaul was needed to truly communicate the uniqueness of the project and all it has to offer.

mood board

The mooadboard was inspired by the island amenities and natural colors + textures found in the Singer Island environment.



The VistaBlue Singer Island logo also got a facelift by using a stylized serif font that speaks of casual elegance.


We gave the brand a more sophisticated look and brought it all to life by pairing a deep navy blue with a cool teal to play homage to the sunny days and balmy nights future residents will spend on this beach property.



By mixing two patterns [a watercolor and leaves] we created a new pattern that we applied to the VistaBlue business cards, teaser brochure, teaser website, eblasts + other branded collateral.

helium creative
inspired island living
[our work]
  • brand
  • identity
  • website
  • print