next-level miami living
At the forefront of real estate development along the Miami River, Terrazas approached helium to re-brand their residence, as their current branding was disconnected, too playful and not connecting to the right audience. We took charge of all marketing materials and created a new website. By coining the phrases “Where Miami Is Growing” and “Follow The River” helium positioned Terrazas as one of the most sought after residences in South Florida in terms of lifestyle, value and location.
Sales materials were created to highlight the benefit of the proximity of the river, direct connection to a park, being connected to the art & design area, restaurants, and shopping without living in the direct center of Miami.
The primary objective was to highlight the proximity of Terrazas to the Miami River, Nature, Community + Design in addition to the elevated style of living the property offers. This story is communicated both visually and verbally throughout the site by discussing the amenities in detail, featuring stunning imagery of the residences and highlighting the panoramic Miami River and Miami skyline views.