landscape architecture + urban design + planning
EDSA and helium creative joined forces initially for a year long campaign in 2011. The relationship has grown and we have continued to work on many large scale projects together. More recently helium creative designed their annual magazine. From layout design to original photography, we created a cover to cover magazine that not only highlighted EDSA as a cutting edge firm, but allowed us to flex our creative muscles [and win a few awards for it in the process : ) ]. Additionally helium has created annual digital campaigns, direct mail and e-mail marketing.
We have done four Design Matters annual magazines for EDSA to date, each illustrating their creative and professional force. We had freedom to play with this project, working directly with the Marketing Director to concept the magazine. The multi award-winning pieces showcase EDSA’s work, talent, staff and culture.
With a goal to increase brand awareness, the year long direct-mail and e-campaign was based around the five senses. EDSA staff photography was used alongside a social media driven contest that enticed their fan base to submit original Senses inspired photographs. This award-winning digital and print campaign was a huge success.
The EDSA Culture Brochure was created to showcase the company as a creative and current brand to a younger demographic of prospective employees and interns who are still in college. The print piece shows EDSA's team mentality and folds out into a poster that highlights their global reach.
The monthly e-campaign highlights EDSA's twelve studios and projects around the world. The goal was to personalize EDSA with their client base, community and industry. We proposed featuring employee spotlights, project features, community involvement and personal recommendations to not only increase engagement but also show EDSA as the leading resource in their industry.