home improvement retail
We love artsy folks who care about the environment. Ecosimplista is like the Home Depot for the environmentally friendly. They sell killer products that don’t kill the earth. helium was approached to do a full rebrand and e-commerce web development for Ecosimplista, whose old identity and website did not reflect their company. This brand was done simultaneously while we developed their General Contracting identity + website for Alternative Constructors. We wanted to give both logos a similar feel to tie them together, but each brand their own identity.
The Ecosimplista logo was created with handwritten typography, a rough script conveyed the organic nature of the business while still maintaining a timeless aesthetic that would grow with the brand.
We designed business cards that also reflected the organic, natural feel of their brand. Kraft paper offers a great texture and background, effortlessly communicating their identity.