American Airlines was looking to freshen up their inflight Duty Free catalog. helium embraced the challenge, connecting new designs as well as revising their current issue. The task was no small feat as we worked with an extensive number of vendors to manage content and deliverables in addition to implementing the overall design. The overall challenge here was to create an engaging piece that readers would want to read as well as shop, highlighting the products while still offering enough additional content and design to make it interesting. A noticeable increase in sales was documented after our initial run with the airline. The relationship with American Airlines continues to grow as we will remain on board for upcoming issues of their Duty Free catalogs.