The helium tank is our mash up of ideas + art + design + events and everything in between. Work that makes us smile, art that’s all around, events that we hope you’ll join us, or words we’re stitching together. The helium tank is a big window into who we are.
Out with the old, in with the new. Check out our new letterpress business cards! As a design studio, our first impression is crucial and that includes having some top-notch cards. We have to say – we went all out on them. Custom duplex paper stock creating an extra thick card, soft touch helium blue paper on one side, uncoated gray paper on the other side, blind letterpress, 2 types of foil treatment, custom shape – you name, we did it. And they look gorgeous.
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The conversation about updating our business cards actually started a couple years ago, but in true creative agency fashion – we couldn’t come to a decision when it came to designing for ourselves. After a couple design rounds, back in April of 2017 we came to a decision. We were going all out and basically getting the business card of our dreams.
With a design in hand, we reached out to a letterpress shop to see if what we had dreamed up could be made. We let them lead with suggestions based on our wish list and they came back with paper samples that made us woo. Forget printing our colors on the paper – we opted to use paper stocks that already came colored directly from the paper mill. For the back of the card, we opted for a rich helium blue paper that already comes with the soft touch finish. It’s the ultimate velvety experience.
For the front of the card we chose a helium gray uncoated stock that looks and feels like pure cotton. Both of these stocks together make an ultra thick card – it’s actually 1/16 of an inch thick. That means you can barely bend the card, even if you try. If you look at the card from the side, you can literally see these two already thick paper stocks come together to make our dreams come true in a piece of paper.
Now, bring on the treatments. Seriously. Let’s break these down.
1] We have blue foil for the H icon on the back of the card.
2] Blind letterpress of the icon on the front of the card.
3] And all the text on both sides is white foil.
4] Top it all off with a custom die that makes our card little circles of perfection.
Result? A card we are absolutely, irrevocably, no doubted proud to hand out. Have I offered you my business card? That’s our new first line when you meet us.